Michaels: Knit & Sew Shop

Now available in all stores across North America, The Knit & Sew Shop, featuring the JOANN and Michaels logos, brings the best of both beloved brands together. The dual-branded shop offers a curated assortment of threads, sewing notions, and yarn, with fabric also available in most stores.

The launch is supported by an energetic TV commercial (TVC) that embodies momentum and motion through fast editing, dynamic camera work, and an energetic soundtrack.